![]() ![]() Paw Paw has extended its distribution to different types of retailers around the world. The updated formulas are completely natural, and the balms contain olive oil, aloe vera, sunflower seed oil, candelilla and castor oil in addition to papaya extract.ĭr. Paw Paw has reformulated its products to transition from using fermented, powdered papaya to an oil-based version of papaya that Paterson says is “purer,” and excise petrolatum. It’s housed in a pot that has lip scrub on top and balm on the bottom. It’s stretched into haircare and body care, and has reached 20 stockkeeping units. Paw Paw’s assortment has swelled considerably in the six years since it broke into retail. ![]() Paw Paw’s Original Multipurpose Soothing Balm packaging, it mentions the product is for skin, hair, beauty finishing and cuticles along with lips.ĭr. Most lip balms were just lip balms.” On Dr. It made you look good and improved your lips with nourishment, but you could use it for so many other things. “What was happening in the market back then was there were a lot of big brands around, but there weren’t any new indie brands, and that got us recognized,” says Paterson. “It’s great on dry lips, but it’s also great on dry hands.” ![]() Paw Paw’s tinted formula boasts the moisturization of a balm with the appearance of a lipstick. On top of retail expansion, the year saw the brand expand its merchandise beyond the clear Original Multipurpose Soothing Balm to a tinted option, a move Paterson describes as a major milestone. Paw Paw took its initial step into the U.S. In 2014, Harvey Nichols launched the brand at U.K. We didn’t want to make it too young so only teenagers would want it, but parents and grandparents wouldn’t.” “We wanted it to look heritage to appeal to all ages. He’d pick up and use the yellow tube, and that’s why we did it,” explains Paterson. My husband and I created it, and I had his input into whether he’d pick up the tube and use it himself. “The lip balm market is a female-dominated market, but we wanted to appeal to men as well because they use lip balm. Determined to pave a path for paw paw outside of Australia, the couple decided to start their own brand in 2013 with the Original Multipurpose Soothing Balm in a yellow tube featuring a throwback design. They weren’t as enthusiastic about selling abroad as the Patersons were about selling them. Paw Paw co-founders Pauline and Johnny PatersonĪfter paw paw proved to be an effective eczema antidote, Paterson, a hairstylist, and her husband Johnny, managing director of Catalyst PR, considered bringing Australian balm brands centered on it to the United Kingdom. I had some paw paw balm that I got traveling in Australia, and it worked.” Dr. “Our daughter had eczema at six months old, and all the doctors were recommending steroid creams because we tried the normal products on shelf, and they didn’t work, but you don’t really want to put steroid cream on your baby. “I grew up with them, and I knew you couldn’t get them here as easy as you could get them in Australia,” says Paterson, speaking at her home in London. ![]() Paw Paw’s hero ingredient is paw paw or what’s called papaya in the United States, a fruit as teeming with vitamin C as an orange that’s widely included in skin salves in Australia, where brand co-founder Pauline Paterson is from, to relieve scratches and burns. Ulta Beauty introduced the British import on its website and, once the retailer’s locations reopen, it will be in all 1,254 with its Original Multipurpose Soothing Balm, Tinted Multipurpose Soothing Balm, Shea Butter Multipurpose Soothing Balm, and Scrub and Nourish. Paw Paw has come to America to teach you about it. No idea what paw paw is? Don’t worry, the balm brand Dr. ![]()
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